“Speaking of other company’s machines, for the last several months I’ve been using a 20 gigabyte Rio Karma (street price about $270) which works and sounds great but every time I use it, I have to take a few minutes to re-familiarize myself with the controls. I haven’t used an iPod in about three months yet it took me no time to re-adjust. Apple has developed an incredibly intuitive interface that makes every other system feel clunky by comparison.”

- Larry Magid: “Mini iPod: Size, Style Do Matter”